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What to Do With Your Company Website’s Old Content
Make it pull its own weight
When you work in the marketing department of a company, you’re often faced with the same problem. The website is filled with content generated over years and it’s lacking…well…purpose, focus and a voice.
From news and announcements to blogs and contributions from staff, it’s just a pile of unread stuff.
But there’s a lot. It’s overwhelming. Especially when you’ve got a million other things to do.
Content marketing is one of the best ways to generate new business, gain more organic traffic and spread the word about your company. But that means creating even more content.
What if you could re-use what you’ve already got?
Giving existing content a new lease of life
If you’ve never had much of a content strategy before, or if your content is written by many different staff members in varying styles (and quality), it’ll be painfully haphazard.
There might be numerous posts without compelling titles, zero SEO keywords and maybe even a handful of articles that add nothing to your website. Perhaps some are so bad that they might actually turn off a reader.
