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Inbound Marketing for Law Firms: Stand Out from the Crowd
The value you give defines the business you get
Law firms have serious trouble standing out from the crowd.
Why?
Because they all look the same. They all do the same job and they all give off the same vibe.
We know more than you about important, expensive things.
It’s the same route traditional banks have stuck with. And it’s the reason why those traditional banks are losing customers to modern start-up banks like Monzo, Starling and Tandem.
Because when you put up a giant barrier between what you know and what your customers know…well…a mutually beneficial relationship that doth not make.
Communication fail
Your average person does not feel a lot of love for lawyers.
The reason is simple. They don’t understand what lawyers really do. Because lawyers don’t show them.
When you don’t show your customers exactly what you’re doing for them and why it’s important (and expensive), you’ll be leaving your customers feeling mistrustful.
That and they’ll assume it’s like the movies. Where lawyers hang out in extremely fancy offices having affairs and covering up…
