Published inThe Brand BookExplaining Brand Narrative in 5 StepsNever be caught saying, ‘it’s… err… well… how can I put it…’ ever againOct 23Oct 23
Published inThe Brand BookYour Brand Already Has Values — but are they the ones you really want to publicise?Is your behaviour giving away values you’d rather not share?Oct 10Oct 10
Published inThe Brand Book5 Things About Developing Brand Voice that Might Surprise YouYou don’t want your brand to sound unhinged… unless that’s your strategySep 30Sep 30
Published inThe Working Writer3 Unexpected Things that Help Make for Excellent CopywritingThey’re more fun than the usual adviceJan 2Jan 2
Published inThe Working WriterFreelance Writing? You Will Never Earn More Than You Think You’re WorthA retrospective lesson from a decade of freelancingApr 10, 2023Apr 10, 2023
3 Tactics for Systematically Achieving What You WantLook, do you want to or not?Feb 18, 2023Feb 18, 2023
I Quit Freelancing After 10 Years and Have Never Felt So FreeWhen something becomes your identity, it might be holding you backFeb 12, 20232Feb 12, 20232
Published inThe Working WriterWhat is Creative Writing and How Can You Get Started?Give yourself permission to be freeFeb 4, 2022Feb 4, 2022