Kitiara PascoeinThe Brand BookExplaining Brand Narrative in 5 StepsNever be caught saying, ‘it’s… err… well… how can I put it…’ ever againOct 23Oct 23
Kitiara PascoeinThe Brand BookYour Brand Already Has Values — but are they the ones you really want to publicise?Is your behaviour giving away values you’d rather not share?Oct 10Oct 10
Kitiara PascoeinThe Brand Book5 Things About Developing Brand Voice that Might Surprise YouYou don’t want your brand to sound unhinged… unless that’s your strategySep 30Sep 30
Kitiara PascoeinThe Working Writer3 Unexpected Things that Help Make for Excellent CopywritingThey’re more fun than the usual adviceJan 2Jan 2
Kitiara PascoeinThe Working WriterFreelance Writing? You Will Never Earn More Than You Think You’re WorthA retrospective lesson from a decade of freelancingApr 10, 2023Apr 10, 2023
Kitiara Pascoe3 Tactics for Systematically Achieving What You WantLook, do you want to or not?Feb 18, 2023Feb 18, 2023
Kitiara PascoeI Quit Freelancing After 10 Years and Have Never Felt So FreeWhen something becomes your identity, it might be holding you backFeb 12, 20232Feb 12, 20232
Kitiara Pascoe5 Reasons Why You Find Running So HardOur expectations are our biggest enemyFeb 11, 2023Feb 11, 2023
Kitiara PascoeinThe Working WriterWhat is Creative Writing and How Can You Get Started?Give yourself permission to be freeFeb 4, 2022Feb 4, 2022